Hey Asheville residents – Have you seen this sticker? Perhaps it arrived in the mail, or maybe you saw it on a neighbor’s blue recycle bin. Know what it means? If you are recycling correctly over the next six months, you could win a $50 worth of free groceries! How? The Recycle and Win program, a partnership between the City of Asheville and Coca-Cola, gives you a chance to be rewarded for your recycling efforts. Simply watch for the mailer, affix the included sticker onto your recycling cart, and recycle the acceptable materials. Our Prize Patrol will be randomly selecting 10 winners each week who, if recycling correctly, will win a $50 gift card to Ingles.
Since last week, the mailer has been going out to City of Asheville residents, so keep an eye out. If you think you may have overlooked your Recycle and Win sticker, you can pick one up at any Ingles store, but in order to participate, you must be a City of Asheville resident with residential recycling pickup.
Recycle and Win is another great way to be part of reducing landfill waste in Asheville. The City rolled out Big Blue – the 96 gallon curbside recycling cart – to residents in April of 2012. In the twelve months following, city residents recycled 25% more than the previous year, for a total of 7,600 tons of material recycled. That is more than the weight of the Eiffel Tower! Our collective recycling efforts in that year alone kept an additional 40 swimming pools worth of material out of the landfill. And that’s not all! Building on that momentum, Asheville City Council recently committed to a long-term waste reduction goal of 50% municipal solid waste reduction by the year 2035 (more on that soon!)
Between the ease of recycling in Big Blue and the chance to win a $50 gift card from Ingles each week for the next six months, we are excited for this partnership and residents’ efforts to bring us to the next level of carbon reduction. To learn more about what can and cannot be recycled in Asheville, and find out what day your recycling is picked up, click here.